One of the things we know at Appy is what we don't know. We had little expertise in launching and analyzing social/mobile games and addressed our needs through partnership with W3i, which consulted in SpellCraft's development. W3i was especially helpful in the run up to launch and our test market period, helping us sift through mountains of player data to make the game more fun and "sticky. We've been fortunate in picking good partners to navigate these waters in W3i.

W3i delivers strong, measurable, bottom-line results. They continue to exceed expectations year-after-year, and define and lead this space making them a valued distribution partner of Yahoo! Yahoo! strongly recommends W3i.

W3i has revolutionized our business. Not only do they have an enormous platform with a seemingly limitless supply of users, but working with them is a pleasure. In addition to their insistence on quality and attention to details, there is a real focus on creating a great user experience, which manifests itself in many positive ways throughout the entire distribution chain.

Our collaboration with W3i has allowed us to transition from building great games to releasing profitable games. W3i brings deep expertise in app marketing and analytics to the table, and has helped us improve the performance of our game Fairy Tale City on all key metrics across the board. It doesn't hurt that the W3i guys are awesome to work with, and truly enjoy working on mobile games.